Crisp Accounting Ltd, an accounting firm based in Crowborough, East Sussex, has undergone a full rebrand of its name, image and website to accurately represent its values.
The firm was founded by Stephen Crisp in 2013, and the rebranding aims to rejuvenate the firm’s messaging, identity and marketing communications.
The rebrand was created to convey Crisp Accounting’s “positive and caring” approach to business that it uses with clients, while also reflecting the expert advice on offer. The concept of the idea also helps current and future clients experience ‘a brighter future’ which is key to the firm’s objective.
In a statement, Stephen Crisp said: ‘‘Careful consideration went into the rebranding of the firm. It is essential for us as a team, that our existing customers know we’re still the same team doing the same great work as before.
‘‘Since the rebranding and new website launched, the update provides more clarity for everyone to see exactly what Glow Accounts offer and we’re really pleased to differentiate ourselves in the marketplace, with such a unique and even more relevant proposition”.